Digital Marketing Career Scope And Salaries In India In 2022

It is really surprising to see that the scope of digital marketing jobs is increasing exponentially. Digital marketing jobs are among the most promising careers in today’s world. The field of digital marketing is growing rapidly and according to experts, this industry is going to witness a paradigm shift in 2022. In the future, digital marketers will have more responsibilities and will be able to make an impact on business strategies.

We are working with top employers and consultants in the country who have helped us compile a list of 8 best digital marketing jobs for 2022. If you are looking for a career in digital marketing then you can check these options:

1). Social Media Manager

A social media marketer is the voice of a business on the internet.

He is responsible for creating and sharing content that will appeal to customers, either by keeping them informed about the business or by entertaining them.

Most businesses want to keep their customers informed about upcoming events and product launches through social media. Social media marketers use these outlets to provide customers with release dates, product descriptions and photos, and other information they would like to share.

In addition to informing their followers, social media marketers also have the responsibility of engaging with them. They do this by responding to comments and messages on social media platforms, as well as posting content that users might find helpful or interesting. This can include funny tweets, memes, photos, links to articles or videos, etc.

The salary of a social media marketer varies depending on his location, experience level and which digital marketing company he or she is working for.

Entry-level social media marketers make an average of  Rs.10,000 per month while experienced marketers can make up to Rs.20,000 per month

2. Search Engine Optimization (SEO) Analyst

You’re here because you want to know what it’s like to be a Search Engine Optimization (SEO) Analyst, right?

Search Engine Optimization (SEO) Analysts help increase the quantity and quality of traffic to a website via organic search engine results. They make sure that users can find relevant webpages when they use search engines like Google.

As a Search Engine Optimization (SEO) Analyst, you will research keywords, optimize content, and create reports that show the progress of your company’s marketing efforts. You’ll also work with developers and marketing teams to improve the usability of websites.

Most of your time as an SEO Analyst will be spent in front of a computer. You will need strong writing skills and a good understanding of how search engines work. You should also be comfortable working with data.

The average salary for a Search Engine Optimization (SEO) Analyst is Rs.10-15k per month.

3. Pay per click (PPC) Specialist

A Pay per click (PPC) Specialist is responsible for developing, implementing, managing, and optimizing paid search campaigns across Google, Bing, and other search platforms for their clients.

Pay per click (PPC) Specialists are also called SEM Specialists or SEO Analysts. They are responsible for creating a strategy that ensures their clients’ ads are in front of the right audience at the right time.

Pay per click (PPC) specialists are responsible for managing all PPC campaigns, which include Google AdWords, Bing Ads, Facebook Ads, Twitter Ads, and other social media ads in order to drive leads that convert into customers. PPC specialists need to manage campaign budgets, bid prices, cost-per-acquisition (CPA), cost-per-click (CPC), return on investment (ROI) and other key performance indicators that impact paid search.

The average salary for a (PPC) Specialist in India is Rs.10-15k per month.

4. Content Marketing Executive

As a content marketing executive, you are responsible for assisting with the output and distribution of online content. This includes making sure that company blogs and social media pages are regularly updated with new, relevant posts. Content marketing executives also work with other departments to ensure that their messaging is consistent across all channels.

In addition to the above, content marketing executives may be tasked with developing content calendars and publishing schedules. They may also be asked to help with website optimization efforts, such as A/B testing or keyword implementation. The exact responsibilities of a content marketing executive vary depending on the size of the company and its specific needs.

Content marketing executives in India typically earn between ₹300,000 and ₹500,000/year.

5. Email Marketing Executive

Email marketing executives are responsible for planning, developing, and executing email marketing campaigns that are intended to help businesses reach their goals. They should be highly technical and analytical, because the role requires plenty of metrics-focused analysis.

An email marketing executive should have a bachelor’s degree in communication or a related field. In addition, they should be familiar with email marketing platforms, like Mailchimp or Sendinblue, know how to design graphics in software like Canva or Adobe Photoshop, and be able to analyze results using Google Analytics or a similar tool.

According to PayScale, the average salary for an Email Marketing Executive in India is ₹2,73,000 per year with salaries ranging from ₹1,40,000 per year to ₹4,05,000 per year.

6. Digital Marketing Analyst

A Digital Marketing Analyst is a person who assesses, analyses and interprets the digital marketing data of the company to help them meet its business goals. It is his job profile to generate reports and present them with the relevant information about the aspects of digital marketing that are working for the company and those that are not. He also provides suggestions as to what corrective measures should be taken.

It is also his responsibility to keep abreast with all the latest developments and trends in digital marketing so as to keep his knowledge up-to-date.

Required Skills

Digital Marketing Analysts need to possess exceptional analytical skills, both quantitative and qualitative, in order to identify the trends underlying various types of data. In addition, he must have excellent communication skills, so as to be able to present his findings in an easy-to-understand manner. A Digital Marketing Analyst must also have good presentation skills so as to present his work in a clear, concise manner. Having experience in digital marketing is also an added advantage.

The average salary of a Digital Marketing Analyst in India is Rs 3.5 lakh per annum

7. Content Writer

A content writer creates the material that is posted online. This could be a blog post, an article, social media posts, product descriptions, e-books and more.

Content writing is one of the most popular forms of digital marketing. Content writers are responsible for creating both written and visual content like blog articles, e-books, infographics and even videos. They work alongside other professionals in the marketing field to create effective campaigns that promote products or services successfully.

The importance of quality content cannot be understated. In fact, it has become so important that many companies now have entire departments dedicated to creating great content for their websites

A content writer in India earns an average salary of Rs 369,930 per year.

8. Blogger

It’s important to understand the role of a blogger in digital marketing before you can set appropriate expectations for salary. The term “blogger” has become somewhat synonymous with “freelancer,” and because freelancers come in all shapes, sizes, and levels of expertise, it can be difficult to determine how much to pay them. While some bloggers focus on writing about their personal experiences, others may have expertise in a specific industry or field.

The Blogger Role

Ultimately, the role of the blogger is to create content that relates to your business or organization. This could include personal stories or observations about your product or service. It could also include commentary and analysis about current events that relate to your brand or industry.

Key Characteristics

Bloggers generally fall into two categories: writers who blog for fun and writers who blog for money. Either way, the key characteristic is writing ability. A good blogger should be able to write accurately, quickly and in an engaging style. Bloggers should also have a sharp eye for detail since they must develop a unique voice that establishes credibility with readers.

Salary Range

Because they are self-employed freelancers, bloggers do not receive salaries; instead, they earn fees on a per-project basis. The range of fees

Conclusion –

If you want, you can pursue a career in digital marketing to make money by working independently and or by working in a digital marketing agency. There are many job opportunities for those who have the skills to work on this kind of project independently. The scope of digital marketing is getting bigger every day, which means that more and more people are likely to get involved in it as well. This makes it an ideal profession for those who are looking forward to a career with high earning potential.

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